Friday, May 16, 2014

Mass Media & Me; The Long Strange Trip

Mass Media & Me; The Long Strange Trip
By: Richard J. Van Dyke
Introduction to Mass Media
Kitty King; Instructor
Pikes Peak Community College
Abstract
The day I was born, the movie “Beach Blanket Bingo” opened in theaters across the country.  If you’re not familiar, it’s a beach party movie that’s thin on plot, and big on the teen-age heart throbs of the day (Annett Funicello, and Frankie Avalon) doing the twist on the beach.  Comedy, and music collide in a setting that is more reminiscent of the 1950’s than the 1960’s.  The movie tries to be 1960’s hip, but never quite succeeds.  Of course, what we think of as the 1960’s counter culture, didn’t really take off until the 1970’s.  As someone who was born at the tail end of the Baby Boom, and at the beginning of Generation X, I feel like this film, and what it represents, has an interesting correlation to my experience with mass media.  It seems I have always been chasing just behind the next big thing.
Mass Media & Me; The Long Strange Trip

Sound Recording & Radio

My earliest memories of music are of my father listening to his collection of Jazz records on our old floor model RCA Hi-Fi system.  Miles Davis, Charlie Parker, Duke Ellington, and Ella Fitzgerald were staples, and usually piled three or four records deep on the spindle.  On Saturday, and Sunday afternoons. our house was always filled with the sounds of my father’s musical obsession.  You could hear the music blaring out of the house, and out into our suburban Kalamazoo, Michigan neighborhood.  Much to the chagrin of the neighbors, and my mother.  It wasn’t always jazz playing out of that Hi-Fi.  My parents would frequently listen to “Arthur Fidler, and The Boston Pops” on our local NBC radio affiliate “WOOD FM”, as well as classical music programs on our local Public Radio station. 
My parents never cared much for Rock-N-Roll music, and so it did not enter my lexicon until grade school.  Programs such as “The Electric Company”, and “School House Rock” which were marketed towards my demographic, quickly changed that.  The first record that I owned was “The Carpenters, This One’s For You”, followed by several “K-Tel” compilations, and of course, in 6th grade, Shawn Cassidy’s self-titled, pop extravaganza.  
Hard Rock was just the noise that our high school age neighbors played, and my parents hated.  When I was thirteen, one of those neighborhood delinquents (as my parents often referred to them) informed me that the records I was listening to by “Gloria Gaynor”, “The Bee Gees”, and “The Bay City Rollers” were garbage, and I should be listening to music that was, in his words, “More artistically relevant.”.  I didn’t know what this meant, but he loaned me some of his records by bands including “Boston”, “Foreigner”, and “Blue Öyster Cult”.  They blew my mind, and freaked my parents out.  My teenage years were defined by that clash of cultures. 
Things only got worse when, in 1979, a good friend came back from a summer spent with family in New York City with albums by the likes of “The Ramones”, “The Talking Heads”, “Blondie”, and “The Sex Pistols”, in tow.  This started a love affair with Punk Rock that lasted well into my twenties.  Needless to say, music from hardcore Punk bands like “The Dead Kennedys”, “The Circle Jerks”, and “Millions of Dead Cops” did not go over well with my Dutch Reformed parents.  Neither did the type of clothing the music inspired.
As I got into my late twenties and early thirties I held on to my affinity for edgier music, but also branched out into others genres as well.  I was introduced to music from Patsy Cline, and other Country Music artists from the 1950’s, and 1960’s (I have never had much use for newer Country music).  When the Air Force chose to assign me to Howard Air Force Base in Panama, I began to listen to some of the local “Tipico” bands there, as well as “Rock-En-Español”.  My forties have been defined by the eclectic mix of musical influences from my youth, as well as from my children.  My oldest daughter is twenty-four, and our musical tastes are nearly identical.  As of late, she has me listening to a performance artist called “Bass Nectar” who plays a type of music called “Dub-Step”.  I like it.

Books & Periodicals

I am an avid reader, and always have been.  I don’t remember a time that I didn’t have a book that I was in the middle of reading.  I spent countless hours at the local library, the book store, and the used book store in our town.  I started out reading paperback compilations of “Peanuts” cartoons by Charles Schultz.  This led to “Mad” magazine, and anything else that seemed funny, or controversial.  “Encyclopedia Brown”, and “The Hardy Boys” series were some of my favorites in grade school.  In junior high school, I discovered Science Fiction, and my love of reading shot to a whole new level!  Silverberg, Asimov, Heinlein, and Clarke were among my favorite authors at the time.  I devoured anything that concerned space travel, mutants, or time travel.  In high school I discovered Kurt Vonnegut, Hunter S. Thompson, and Jack Kerouac, and read everything they had written.  As an adult in my thirties, I became interested in historical novels, and political non-fiction by Victor David Hanson, and others.  For the last few years I have become more interested in non-fiction books concerning scientific discovery, and theology.  The authors I currently follow are Christopher Hitchens, Richard Dawkins, Ray Kurzweil, and Laurence Kraus, to name just a few.
Periodicals, newspapers, and magazines have been a big part of my life as long as I can remember.  My parents had subscriptions to our local paper “The Grand Haven Tribune”, the “Grand Rapids Press”, and “The Wall Street Journal”.  Monthly we received “The Readers Digest”, “The National Review”, “The Ladies Home Journal” and “The National Geographic” among others, at one time or another.  My brother, and I had subscriptions to “Boys Life”, “Highlights”, and “Ranger Rick”.  Currently I am subscribed to “Bicycling Magazine” and “The Atlantic Monthly”.  On-line I follow “Salon”, “Slate” and more daily blogs that I could list here.
Television/Cable
Television was limited during my childhood.  Not only by my parents (they thought of it as the “Boob Tube” that was rotting kids’ minds) who limited me to one half hour of television time after school, and three hours on the weekends, but by design as well.  There were only four stations that we could receive from our rooftop antenna, NBC, CBS, ABC, and PBS.  Cable television, and the viewing choices it would bring was still years away.  When I was growing up in the late 1960’s, and 1970’s television viewing was more “event driven” than it is today.  The summers were a re-run wasteland, and my brother, and I would look forward to the fall every year, because that was when the new season of all our favorite shows would start.  The “Wonderful World of Disney” was a big deal, and the annual airing of “The Wizard of Oz” on CBS could not be missed! 
The television extravaganza of them all however, (for the bubblegum set anyway) was Saturday morning cartoons.  We would get up at the crack of dawn every Saturday, and sneak down to the family room, where at 7:00 AM the fun would start.  “H.R. Puff-N-Stuff”, “Scooby Do”, and “The Banana Splits” would melt our brains for as many hours as our parents would let us sit in front of the screen.  Like the network prime time line up, the Saturday morning cartoons were refreshed in the fall as well. 
As I entered my teen years I became more interested in science fiction and comedy.  Shows like “Buck Rogers”, ‘The Incredible Hulk” and “Saturday Night Live” captured my imagination.  Around the time I graduated from high school, music videos were gaining in popularity.  We never had cable, so on Friday nights we would stay up late to watch “Friday Night Videos”, and “Liquid Television” on NBC.
As an adult I don’t have much use for broadcast television, other than for local, and national news.  Occasionally when I’m up late, I enjoy a little David Letterman.  I’ve never had cable and never will.  If there is a particular show I want to watch, I can usually catch it on Netflix, and before that, the video store would usually have something worth watching for rent.
Movies
When I was a child going to the movies was a big deal.  The only way you could see the big hit films of the day was in the theater.  It could be years until they made it to television.  They still had a cartoon, or two before the movie when I first started going in the late 1960’s, and early 1970’s.  The first movie my parents took me to at the theater was Disney’s “The Jungle Book”.  The first “PG” rated movie I saw was “Star Wars” with my grandmother in 1976.  She didn’t care for it, and fell asleep halfway through.  The first “R” rated movie that my parents thought I saw was “Private Benjamin” with my mother, who was a big Goldie Hawn fan.  The first ‘R” rated movie I actually saw was “Ceech and Chong’s “Nice Dreams” after my friends and I snuck into the theater through the emergency exit. 
My taste in movies has changed radically over the years.  Of course, as a kid I was into the fare that Disney studios was pushing.  As a teen my interest in science fiction carried over into the theater as well.  In my twenties I became somewhat of an art film snob seeking out little known films at small theaters in Chicago, and Detroit.  In my thirties I was stationed with the Air Force overseas, and went to see (pretty much) whatever was playing at the theater on base.  Today I am (mostly) interested in documentaries, or films that have some social relevance, but I am often coerced by my teenage son to go attend the latest action blockbuster, or by my daughters to see a sappy romantic comedy.
Perspective

 This has been a difficult paper for me to write.  Not for lack of content, just the opposite, there is too much to cover (I didn’t even mention my obsession with “The Rocky Horror Picture Show” in my early twenties). Over my 48 years, I have read more books, and magazines, listened to more albums, tapes, CD’s, and MP3’s, watched more television, and seen more movies than I could ever recollect.  I was actually a little envious of my classmates in their twenties who have less to recount.  If I had followed the outline I created while preparing to write this paper it could have easily stretched to 15 pages. Reaching back to remember what my interests were during childhood, and other times of my life has been illuminating.  They say that physically, “We are what we eat.”  I think that mentally, we are what we read, watch, and listen to. 

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